The challenge.
Create a recognisable visual foundation that can work across digital and physical touchpoints.
DECOTIK, by DECOTIK
A pixel-inspired identity with an orange accent and a coherent family of everyday applications.
The approach.
Start with a stepped symbol, pair it with a restrained wordmark and build consistency through colour, spacing and repetition.
The deliverables.
Logo system, visual direction and stationery concept mockups.
RELATED WORK / DEMO PROJECTS
All projects ↗Another perspective.
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PROJECT
Objects in focus
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An editorial website concept with reusable sections and a simple content structure.
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The useful overview
A reporting concept built to make observations and next actions easier to read.
YOUR NEXT CHAPTER