The challenge.
Bring a consistent visual idea to a set of different advertising placements.
A new everyday
An adaptable creative campaign concept built around one clear product story.
The approach.
Develop a clear message, a small family of layouts and a testing plan that separates audience and creative decisions.
The deliverables.
Illustrative ad layouts, campaign brief and channel adaptation plan. No live campaign results.
RELATED WORK / DEMO PROJECTS
All projects ↗Another perspective.
PROJECT
A clearer next chapter
A business and communication planning concept with priorities made visible.
PROJECT
A story in three frames
A storyboard and editing concept that shows how one idea can become a short sequence.
PROJECT
DECOTIK, by DECOTIK
A pixel-inspired identity with an orange accent and a coherent family of everyday applications.
PROJECT
Form & Field
A considered online store concept for objects with purpose, with product discovery at the centre.
PROJECT
Objects in focus
A studio art-direction board exploring shape, light and a consistent product presentation.
PROJECT
One less spreadsheet
A focused operations-tool concept that puts the next action in view.
PROJECT
Room for better stories
An editorial content concept shaped around useful topics and clear discovery.
PROJECT
Studio North
An editorial website concept with reusable sections and a simple content structure.
PROJECT
The useful overview
A reporting concept built to make observations and next actions easier to read.
YOUR NEXT CHAPTER