Campaign planning
Structures audiences, channels and creative testing priorities.
ILLUSTRATIVE PORTRAIT / DEMO PROFILEMARKETING & CONTENT LEAD
Riley Chen
Campaigns, search & content
A fictional marketing specialist profile. Riley connects audience thinking, content planning and campaign creative with a readable measurement approach.
Discuss a project ↗Not a real DECOTIK team member. Replace this sample profile before launch.
WORKING APPROACH01 02 03
How I contribute.
Defines the campaign objective first, then aligns messaging, creative variants and the review process around it.
Content direction
Connects editorial themes with useful customer questions.
Performance review
Separates observations from assumptions and proposes next actions.
RELATED WORK / DEMO PROJECTS
All projects ↗Work I have helped shape.
PROJECT
A new everyday
An adaptable creative campaign concept built around one clear product story.
PROJECT
Room for better stories
An editorial content concept shaped around useful topics and clear discovery.
PROJECT
The useful overview
A reporting concept built to make observations and next actions easier to read.
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